OpenAI launches Business Agents and Business Hub in ChatGPT
OpenAI introduced Business Hub and verified Business Agents in ChatGPT, giving companies a new way to manage their AI presence and connect with customers.
OpenAI announced a new suite of business features in beta for ChatGPT, introducing verified Business Agents and a Business Hub portal. The tools allow companies to manage how their brand appears in ChatGPT responses and directly interact with consumers using AI agents.
How do ChatGPT Business Agents work?
Eligible US e-commerce and online service companies can set up customized Business Agents. These specialized agents represent the company and step in when a business is mentioned in a ChatGPT response.
Users can start a chat with a Business Agent to ask specific questions about offerings or compare items. Chats with these agents are clearly labeled and run separately from main ChatGPT conversations. Businesses control the instructions and context provided to their agent so it answers accurately.
What is the new Business Hub?
The Business Hub is a central dashboard where companies can claim their organization, undergo a formal verification process, and create official business profiles. VP of Monetization Benji Shomair noted that OpenAI uses different verification methods depending on the market and business type.
The hub also provides analytics similar to traditional web search engines. Business owners can view metrics like profile views, website clicks, overall brand mentions in ChatGPT, and top discovery topics where their company appears.
What it means for small businesses
As consumers increasingly use AI to search for products and compare options, these features provide a practical way for business owners to protect their brand accuracy and reach potential customers.
Specifically, small business owners can consider the following practical steps:
- Monitor customer discovery: Use the Business Hub dashboard to track how often your business appears in AI conversations and what topics lead users to your brand.
- Automate early sales inquiries: Deploy a custom Business Agent to handle basic customer service, answer product questions, and guide potential buyers without manual effort.
- Ensure brand accuracy: Formally claim and verify your profile to control the official information ChatGPT shares with shoppers.
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